Connecticut is one of many teams that is using WHY THE BEST ARE THE BEST as a way to encourage team discussion, personal and team growth, and coming together on and off the basketball court. We have been thrilled to hear from college and high school coaches in many different sports who have told us their players and coaches are benefiting from reading and discussing the book.

U. OF CONNECTICUT HEAD COACH DAN HURLEY

To prepare for the Big East, Coach Hurley is having his players watch film of their new conference opponents and study scouting reports. They are also getting a mental workout, required to read “Why the Best Are the Best,” by former NBA and college coach Kevin Eastman, watch documentaries and listen to podcasts about racial inequality, and hear from guest speakers like Caron Butler.

“We’re doing things that teams aren’t with these meetings,” rising senior Tyler Polley said. “I think we’re going to be ready. We’re trying to get a leg up on the competition.” [NY Post]